Corporate Structure for Investors
Prepared for: Investment Review
Date: October 30, 2025
The Simple Answer
Form ONE Delaware C Corporation: "Just Badge Worldwide, Inc."
This single entity owns 100% of all assets, IP, code, and operations. ELITE, ENGINE, Brighten, and iRocket are product divisions and brand names—not separate legal entities.
Why This Structure
Investor Clarity
You own shares in the company that makes the money. No complex holding company structures with fractional ownership across multiple entities. Investors get 100% exposure to 100% of revenue.
Valuation Impact
We operate on proven infrastructure and systems that most startups must build from scratch. Our asset base—120+ internal operational tools (most with no subscription fees), several SaaS platforms, programmatic AdTech, programmatic job board infrastructure, dozens of micro applications, automated workflows, and thousands of business planning documents—enables ELITE to launch with immediate market traction. This is 4.5x capital efficiency compared to traditional startup builds.
Standard Practice
Google (single C corp), Facebook (single C corp), Amazon (single C corp), HubSpot (single C corp). Holding companies signal complexity. You're focused on one primary product (ELITE) with supporting infrastructure.
Simplicity
- •One tax return
- •One cap table
- •One bank account
- •One board
- •One set of contracts
- •Faster decision-making
Corporate Structure
Key Point: None are separate legal entities. All are Just Badge Worldwide, Inc. doing business as [brand name].
What Each Brand Means
| Brand | Status | Ownership | Use Case |
|---|---|---|---|
| Just Badge Worldwide | Legal entity | Corporate parent | Investor docs, contracts, legal, banking, payroll |
| ELITE | Product division | Owned by Badge | User-facing flagship platform |
| ENGINE | Technology/product | Feature of ELITE | Skills verification within ELITE |
| Brighten | Product division | Owned by Badge | Premium community offering |
| iRocket | Service/SaaS offerings | Owned by Badge | Services and SaaS products |
How It Works Operationally
Why This Structure Wins: Three Competitive Advantages
1. Authority Engine: 5X GTM Cost Reduction
Our proprietary demand generation system:
- •Converts 15 minutes of input into qualified pipelines
- •Generates 400+ qualified media mentions per cycle
- •Creates 150 high-authority backlinks per cycle
- •Builds evergreen assets (12-24 month lifespan)
- •Generates revenue immediately upon market entry
Result: ELITE launches with built-in credibility and revenue from day one, not month 18.
2. Operational Infrastructure
- •120+ internal operational tools (most purchased software with no subscription overhead)
- •Several SaaS platforms built and operational
- •Programmatic AdTech infrastructure for immediate monetization
- •Programmatic job board enabling rapid market expansion
- •Dozens of micro applications serving specific use cases
- •Thousands of business planning documents representing institutional knowledge
- •Automated workflows eliminating operational friction
This is not complexity—it's infrastructure. Traditional startups build this over 3-5 years and $10M+.
3. Focused Leadership
One executive team, one product philosophy, one go-to-market engine. No friction between subsidiaries. Speed and alignment built into operations.
FAQs
Q: Can we still sell a division later?
A: Yes. You carve out the assets (code, IP, customer contracts) from the single C corp and sell them. This happens constantly (IBM/Watson Health, Shopify/Logistics, Meta/Giphy). No separate corporations needed.
Q: What about liability protection?
A: Courts pierce corporate veils in startups anyway because founders and management are shared. Insurance (E&O, cyber, D&O) provides real protection more cost-effectively than multiple entities.
Q: Why NOT use a HoldCo structure?
A: HoldCo signals complexity without substance at early stages. VCs prefer simplicity. Your structure should reflect your business focus—one primary product (ELITE) on proven infrastructure.
Q: Could we restructure later?
A: Absolutely. Google waited 17 years and $400B valuation before reorganizing to Alphabet. Restructure when it makes sense—not before.